Lamborghini.com claims this is A super sports car soul and the functionality typical for an SUV: this is Lamborghini Urus, the world’s first Super Sport Utility Vehicle. Identifiable as an authentic Lamborghini with its unmistakable DNA, Urus is at the same time a groundbreaking car: the extreme dimensions, the pure Lamborghini design and the outstanding performance make it absolutely unique. Urus’ distinctive silhouette with a dynamic flying coupé line shows its super sports origins, while its outstanding proportions convey strength, solidity and safety. Urus’ success factors are definitely the design, the driving dynamics and the performance. All these features allowed Lamborghini to launch a Super Sport Utility Vehicle remaining loyal to its DNA.Lamborghini Urus is equipped with state-of-the-art of vehicle dynamics technology. It provides the most comprehensive standard driving dynamics equipment in the SUV segment. Urus ensures the best performance in every situation while also attaining the best weight-to-power ratio in the entire SUV segment, mainly thanks to its best-in-class driving dynamics with an outstanding and completely adaptable package: 4-wheel-steering, 4-wheel-drive system with active rear torque vectoring, adaptive air suspension with active dampers, a roll stabilization system with continuous and immediate response, carbon ceramic brakes and mixed tires.
Lamborghini Urus has a cutting-edge, distinct and streamlined design with multiple souls: sporty, elegant and off-road. Its muscular surfaces make it appear strong and self-secure, while the mixed tires allow a luxury super sports car look. All the surfaces are designed with a clear attention to functionality. Some Lamborghini details and iconic shapes can be immediately recognized at first glance, such as the “Y” and the hexagon elements, the front bonnet with center peak and the cross lines on rear door. The extreme proportions and the single silhouette line make Urus a real Lamborghini. Furthermore, its proportions are unique since it is the lowest SUV on the market. Urus design took inspiration from the heritage of the LM002 in regard to the power dome showing the position of the engine and the significant diagonal lines, while the frameless doors recall the iconic Gandini line.
In the Lamborghini Urus interior, luxurious Italian craftsmanship meets state-of-the-art technology. The aeronautic design and the driver-oriented instrument concept with three TFT screens (one for the instruments, one for infotainment and one for comfort functions and virtual keyboard with hand-writing recognition) put the driver’s needs at the forefront and make the overall experience more comfortable and enjoyable. The dashboard architecture follows the “Y” theme inspired by iconic Lamborghini models. The interior can be customized to be more elegant or more sporty, through the selection of different kinds of colors and materials, such as: natural leather, Alcantara®, wood finish, aluminum or carbon – with the option for further sophistication on select materials through contrast stitching or Q-citura. Urus features the largest range of options ever presented on a Lamborghini , with multiple souls converging to create a unique vehicle. Furthermore, Lamborghini Urus is the first five-seater super sports car.